|Dr. John Morkes, Partner, www.ExperoInc.com
John is an expert in defining product requirements and validating
designs to ensure a superior user experience. His recent projects include conducting a usability
study on user interface prototypes for Coremetrics’ online marketing analytics software, and a
marketing study to increase CyberTrader’s lead conversion rate.
Previously, John was director of Trilogy’s Human-Computer Interaction (HCI) team and established
that company’s usability program and usability lab. While at Trilogy, he led efforts to improve
usability of Nissan and Ford websites, and Forrester Research rated them as the two best consumer
sites in the industry. He also has worked as a usability engineer for Sun Microsystems and Hewlett-
Packard and as a journalist for Wired and Research & Development magazines.
John is a published researcher and a frequent speaker at user experience conferences. At
Nielsen Norman Group conferences around the world, he gives tutorials on Content Usability,
Competitive Usability Testing, and Interviewing & Survey Techniques. John has a Ph.D. from Stanford
University and Master's and Bachelor’s degrees from Northwestern University.
Talks and Publications by John Morkes, Ph.D.